Hi, I’m Elisabeth.

I’m an Art Historian, but I have also worked as an Eye-Tracking Customer Experience specialist, Data Analyst, Digital Designer, Digital Marketing Specialist and Conversion-Rate-Optimisation specialist for some amazing companies.

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Learn about the work I’ve done

Expert, if I can say so myself, in setting up, running, analysing and reporting with engaging powerpoint slides eye-tracking experiments for testing product placements online, digital webflows, to understand customers better.
Conversion Rate Optimization (CRO) is crucial for turning website visitors into customers. The approach I use is based on rigorous data analysis, including A/B testing and user behaviour metrics, to drive decisions and enhance website performance.On my portfolio site, I detail specific projects where I applied these strategies, demonstrating measurable improvements in user engagement and conversion rates. This showcases my capability to deliver tangible results through data-driven insights and optimizations.
User Experience (UX) Research is essential for understanding user needs and behaviors. Through methods like user interviews, surveys, and usability testing, I gather insights to inform design decisions. My portfolio highlights projects where UX research led to enhanced user satisfaction and improved product usability, showcasing my expertise in creating user-centered designs.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are key to increasing online visibility. By optimizing content for search engines and using targeted ads, I help businesses attract and retain customers. My portfolio includes examples of successful SEO and SEM campaigns that drove traffic and boosted conversions, illustrating my proficiency in these critical marketing strategies.
Visual Digital Design combines aesthetics and functionality to create engaging digital experiences. My work spans web design, branding, and digital graphics, all aimed at enhancing user interaction. My portfolio features diverse design projects that highlight my ability to create visually appealing and effective digital assets, reflecting my creative and technical skills.
Leading workshops and conference talks allows me to share knowledge and industry insights. I have presented on topics ranging from UX design to digital marketing, engaging audiences with practical advice and innovative ideas.
Effective copywriting is crucial for compelling communication. I craft persuasive and engaging content for websites, marketing materials, and social media. My portfolio includes some of the writing projects that have enhanced brand voice and messaging, highlighting my ability to connect with audiences through clear, impactful language.

Thank you to every single one I’ve been lucky enough to learn from and work with!

Without these companies, my amazing mentors, partners, colleagues, stakeholders, I wouldn’t be as confident as I am today about my expert-level skills and knowledge about a lot of different industries, customer profiles and digital experiences. It’s been a journey through B2B, B2C, B2B2C, in luxury retail, the financial industry, sustainability, hospitality, crypto, data and technology, from large incumbents to startup, to small-to medium size companies, all with a focus on optimising for better product, better customer experience, better processes, better insights, more business value.